Small businesses today are frustrated. They’re trying really hard, but they’re getting really inconsistent results. I can really relate with you because I’ve seen it. I was actually just talking with a client this morning; they had just redesigned their site. They had a decently average holiday season so they redesigned their site, expecting the conversion rates to go up and the conversion rates actually went down. It’s really because they didn’t have a system to figure out where the best opportunity was to learn about their existing website traffic, how to get bigger results from that traffic, and then turn those results into profit.
Today, I’m going to be talking to you about small sites, big profit. How you can make more revenue, more return on your investment, off your existing traffic. I’ve been doing this now for 15 years. The majority of that time, I was guilty of that slice and dice type of testing, getting those inconsistent results. Maybe it was me, I just had an ego? From doing over 5,000 different tests, thousands of different learning pages, and hundreds of different e-commerce sites, I’ve learned the best e-commerce optimization strategies for your small business retail site.
How many of you have a small business site or a retail site? You’re selling apparel, jewelry? Can I ask an idea of what platforms that you’re on? Regardless if you’re on BigCommerce, Magento, Shopify, WooCommerce, a lot of the tactics, the e-commerce optimization strategies I’ll talk to you about today, can all help you. I’m going to break down sections of the site, how to improve the sections, and tools to use to get the best results.
I’m going to give you my top 10 e-commerce optimization strategies for your small business website.